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Nivea Remains True Blue with New Packaging

Beiersdorf revamps world's No. 1 skin care line.

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By: TOM BRANNA

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Beiersdorf AG is introducing new global design language based on the iconic blue tin that’s packaged Nivea for decades. The new design consistently translates the successful Nivea brand’s values into a product that consumers can see and feel, thereby making products in all categories immediately recognizable. Beiersdorf has consistently developed the Nivea brand with a focus on its global core values. The gradual introduction of the new design for the entire Nivea skin and body care portfo...

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